Dec 16, 2019
Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.
Tim Williams is founder of
Ignition Consulting Group, a U.S.-based consultancy with a global
footprint devoted to helping agencies and other professionals
service firms create and capture more value. Tim is a noted author,
international speaker, and presenter for major associations and
business conferences worldwide. His seminars have been featured by
the American Association of Advertising Agencies (4As), Association
of National Advertisers (ANA, U.S.), Institute of Practitioners in
Advertising (IPA, U.K.), Institute of Communication Agencies (ICA,
Canada), International Advertising Association (IAA), and numerous
agency networks including WPP, Omnicom, Publicis, Havas, Dentsu
Aegis and many independent firms around the globe.
Tim is the author of two books, “Positioning for Professionals: How
Professional Firms Can Differentiate Their Way to Success” and
“Take a Stand for Your Brand: Building a Great Agency Brand from
the Inside Out.”
Based on his expertise in the area of building differentiated
professional service brands, Tim has been interviewed and quoted by
The New York Times, The Wall Street Journal, The Economist, The
Guardian, Toronto Globe & Mail, Huffington Post, Bloomberg News,
and numerous other business publications. Tim is a frequent
contributor to leading business publications including Advertising
Age, Adweek, and Communication Arts in the U.S and Campaign and
Admap in the U.K. Tim writes the popular blog “Propulsion”
(www.IgnitionPropulsion.com) and serves as a LinkedIn
Influencer.
In additional to his role at Ignition, Tim is a Senior Fellow of
the VeraSage Institute (www.verasage.com) and is a founding member
of The Business Model Company (www.thebusinessmodelco.com) a
U.K.-based consortium of consultancies pioneering new models for
marketers and their agencies on both sides of the Atlantic. Tim
began his career working at multinational firms in New York and
later served as president of several nationally-ranked independent
agencies.
I follow Tim's blog and posts closely and carefully.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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