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Feb 16, 2021

Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you. 

Word of mouth is critical to growing a successful product.  Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.  I first discovered...


Feb 12, 2021

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC...


Feb 12, 2021

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC...


Feb 12, 2021

Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience. 

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Feb 5, 2021

In this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking. 

Ashley is a respected marketing strategist with exceptional skills in execution, from...