Preview Mode Links will not work in preview mode

May 1, 2020

In this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs. 

She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond.

Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey. 

Kristin Zhivago is author of forbes top 6 marketing and sales books called:  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” — as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you.


The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.


Subscribe to the podcast on your favorite platform


Follow Scott Martin


Follow Kristin Zhivago 


Buy the Book, Groundswell: The Unseen Wave of Business Growth


Join other impact creators in the Inner Circle