Jul 5, 2020
Are you wanting to go deep on new research that will change the way we all do our marketing? In this episode, we speak with David Allison who is the author of the best selling book “We are all the same age now”. His revolutionary book introduces the first global dataset that can identify values that trigger behavior for anything on earth.
He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs, and expects, and can determine exactly what buttons to push to trigger specific behaviors from any group of people, anywhere on earth.
As the Pioneer of Values Thinking, a decision-making process centered on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organization, especially during this increasingly divisive moment in history.
His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing literature."
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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