Sep 5, 2020
Alec Stern is an entrepreneur, speaker, mentor and investor. Performing hundreds of keynote addresses Worldwide, Alec has become known as America’s Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five “Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019.” While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by Influence Magazine which recognizes his contribution to helping and advancing startups and entrepreneurs worldwide. He has also recently been featured on the covers of several other magazines including “Small Business Trendsetters,” “Success Profiles” and “Business Innovators,” and today he’s on the Groundswell Marketing Podcast.
We cover a lot of ground in this episode, so before you listen, I suggest you break out your pen and paper. We talk through some of the greatest pitfalls Alec has seen in his 25+ years of growing and scaling startups, the type of feedback you need to be looking for to ensure you’re not marketing in a vacuum, how to get people to test your products for you, testing the market to understand what customers are willing to pay, and that just gets us to the half-way point.
We also dive deep into marketing your startup, including positioning your product so that it seems indispensable to your customer (which goes back to the first stage of understanding customer needs), challenges and opportunities for entrepreneurs during the time of COVID, top mindset stumbling blocks that keep entrepreneurs stuck, tips for overcoming those obstacles, and more.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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