Apr 27, 2020
Aloha. I finally decided to do my first solocast episode. This is the season 2 opener.
I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience.
In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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