Dec 14, 2023
Get ready for an enlightening podcast episode
featuring Paco Underhill, the author of "How We Eat.",”What Woman
Want”, and “Call of the Mall.” As a leading expert in consumer
behavior, Underhill has transformed our understanding of how people
interact with products and spaces. Tune in as we explore his
insights into consumer habits, backed by a wealth of research and
real-world observations. Don't miss this chance to gain valuable
perspectives from Paco Underhill on decoding the intricacies of
consumer behavior.
“Why aren't we changing the music to be able to match the
demographics of who's in the store?”
Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design.
“If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits.”
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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