Jul 7, 2019
Don Peppers is recognized as a global
authority on marketing and business competition. His first book,
The One to One Future, written with Martha Rogers in 1993, is
widely credited with having launched the CRM revolution.
Research by SatMetrix in 2015 ranked Don and Martha as the world’s
#1 most influential authorities on customer experience management
issues. A genuine thought leader, Don was listed by The Times of
London as one of the “Top 50 Business Brains,' while Accenture
named him one of the “Top 100 Business Intellectuals,” and the UK’s
Chartered Institute for Marketing called him one of the 50 “most
influential thinkers in marketing and business today.”
In 2013 the Direct Marketing Association (US) inducted him into its
Hall of Fame.
Don has authored or co-authored a legacy of international business
best-sellers that have collectively sold over a million copies in
18 languages:
• Customer Experience: What, How, and Why Now
• Extreme Trust: Honesty as a Competitive Advantage (2012)
• Managing Customer Relationships (2011)
• Rules to Break & Laws to Follow (2008)
• Return on Customer (2005)
• One to One B2B (2001)
• The One to One Manager (1999)
• The One to One Fieldbook (1999)
• Enterprise One to One (1997)
• Life’s a Pitch: Then You Buy (1995)
• The One to One Future (1993)
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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