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Mar 1, 2022

Paddle in. 

Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success.

There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion.
Shaun Tomson is just such a human. He is one of the best-known surfers of all time. He held the World Surfing Championship in 1977, and distinguished himself as a leader of the “Free Ride” generation of surfers daring enough to surf on Hawaii’s North Shore.
He paved the way for future surfers and legitimized the sport internationally, but he went even further when he wrote his best-selling book, Surfer's Code – 12 Simple lessons for riding through life.
He worked for Patagonia, started his own company called Instinct, and even found time to act in several films. Today he is a board member and ambassador for the Surfrider Foundation, the world's largest environmental group dedicated to protecting the world's oceans, waves, and beaches.
In this podcast he tells us the origin story of this timeless book, and of all the experiences he had following his surf career using his fame for good. Although he has experienced shocking personal loss in his life, he has always made it a point to keep paddling out, and encourages others to ride along with him.
He is one of the most inspiring individuals I’ve ever spoken with. He is living proof of just how much you can do in one lifetime if you have a Code.

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.


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