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Apr 26, 2019

Bruce shares how purpose and clarity is at the centre of successful business where it's about communicating to humans not marketing to customers.

Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." 

I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today. 

In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity. 

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