Oct 11, 2019
In this episode I interview branding expert & entrepreneur Jeremy Miller. He is the founder of a consultancy called Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.
We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.
Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success.
Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.
Follow Jeremy: www.Stickybranding.com
Get his new book: Brand New Name