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May 18, 2019

In this remarkable episode Jay shares why Talk Triggers are essential to exceptional word of mouth marketing.

He is a 6 time New York Times best selling author, world renowned speaker, 7th generation entrepreneur, build 5 multimillion dollar businesses- So he has some serious street cred. 

Jay Baer goes the distance and details How to build a framework for word of mouth and develop your own Talk Triggers.  

To give you an idea of how important this is: 

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.

 Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.

Talk Triggers is the first book that goes beyond Why build word of mouth marketing - and helps you blueprint a plan that will be impactful and architect your own remarkable word of mouth program. 

The Marketing Jedi Jay Baer straight up delivers in this information packed episode. 

Paddle in.


The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.


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