Jan 23, 2020
I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking".
He is a celebrated, best
selling author of marketing books which have sold over a million
copies in 29 languages.
His newly released book Fanocracy about how the powerful
impacts of fandom and how you can turn these passionate fans into
customers or customers into fans. We do a deep dive into the both
the science and impacts of this approach.
If you haven't read it yet I recommend also checking out his 2007
book "The New Rules of Marketing & PR" its a intelligent book about
blending PR and Marketing for maximum impact. In fact over Six
months it was on the BusinessWeek bestseller list and now in a 6th
edition with 400,000 copies sold in more than 29 languages from
Albanian to Vietnamese, "New Rules" is now a modern business
classic.
His other international bestsellers include "Real-Time Marketing &
PR" and "Marketing Lessons from the Grateful Dead" (written with
HubSpot CEO Brian Halligan) and his most recent books are "The New
Rules of Sales & Service", and "Marketing the Moon" (written with
Richard Jurek and with a foreword from Gene Cernan, the last man on
the moon and now being made into a film).
He is a co-founder and Partner in Signature Tones, a sonic branding
studio and serves on the advisory boards of Mynd, Expertfile,
RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems,
and GutCheck as well as non-profits including the Grateful Dead
Archive at University of California Santa Cruz and HeadCount.
He is a sought after keynote speaker at conferences and company
meetings all over the world.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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