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Jun 11, 2020

This episode goes deep into the mind of Chris More, one of the top growth strategists in the world. He considers himself a “T-shaped” person (see Medium article), having multiple skill areas with one very deep area.

He’s also an expert in unlocking the potential of your products with scientific, repeatable strategies. We get into his background as he shares insights from his 20 years in experimenting and perfecting processes to create sustainable growth. He details the secret spots of growth and how to develop strategies to generate real growth.

Over the past 10 years, he moved across areas in Mozilla, always with growth and product development as the core of his role and focus. He is a sought-after speaker and thought leader in both disciplines, and balances both the art and science of growth hacking. A true innovator, he also shares his unique love for experimenting and building modeling to help predict and anticipate growth activities.

Links mentioned in the podcast:

T-shaped blog post:

v2.0 announcement I made of the growth model when I spoke in Ukraine 2019:

Chris More:




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  About the Host / Scott A. Martin

I have spent 25 years in strategic marketing roles as an agency owner and as a marketer.  Recently I have launched The Groundswell Marketing Podcast sharing insights from the top industry leaders helping marketers and entrepreneurs navigate the future, and build sustainable programs that are positively impacting the world.

I help entrepreneurs to control their marketing spend and predictably grow their business by leveraging high impact unconventional strategies with common sense.


Groundswell Marketing (podcast website)


Scott Martin