Feb 21, 2022
Today's guest Cherie Cohen talks about content syndication and
unique approaches to revenue across multiple media platforms in the
fast-changing landscape of the World Surf League.
It wasn't that long ago that surfing was an individual's
sport. The immense apparatus required to take a personal sport and
have it internationally recognized and celebrated is akin to how a
small rogue wave in the ocean turns into a groundswell that crashes
to a beach a thousand miles away.
Cherie Cohen stands at the progenitor of many rogue waves. She
is the visionary who directs them, and ensures that they crest and
crash on the shore.
She is the Chief Revenue Officer of the World Surf League, the
governing body of professional surfing and a multi-channel
Her experience doesn't end there: she's worked for various
sports properties such as The Superbowl, The World Cup, Winter
& Summer Olympic Games, College Football Championships, The NBA
Finals, The Stanley Cup Finals and more.
In our podcast, we speak about her experience building and
retaining an audience on a global scale, and the decisions she
needs to make around programming, content, partnerships, and