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Sep 1, 2020

This is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why. 

AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner.

This is a value-packed episode with tons of LinkedIn Advertising tips, tricks, and hacks, but we also get a behind-the-scenes of how AJ runs his business. He talks about how his agency’s revenue stream works and how he crafted it so that the monetary interests of both his agency and their clients can actually align.

We also talk about who LinkedIn ads are NOT good for, as well as how to set expectations and intermediary performance indicators that help clients understand and buy into the long-term mindset necessary to get a good ROI from their ad buys.

I hope you enjoy it.

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.


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